KFC-Beyond Meat Partnership Press Release
For Release: For more information:
March 20, 2020 Naina Anand
naina@beyondmeat.com
213-222-8888
Beyond Meat® Partners with KFC to Offer Free 8pc. Bucket Meal of Beyond Fried Chicken
with Online Orders of the 16pc. Bucket Meal of the Regular Fried Chicken until April 30, 2020
LOS ANGELES, Calif. – Beyond Meat® makes it easier for you to quarantine while staying healthy and enjoying the delicious finger-lickin’ goodness of its latest addition, Beyond Fired Chicken. In an initiative to help flatten the curve, Beyond Meat® and KFC have decided to have an early roll-out of its Beyond Fried Chicken Bucket instead of the Summer of 2020— exclusive to Los Angeles locations.
The decision to waive the testing period of 3 weeks— like Nashville and Charlotte— was in direct response to the increase in demand for online orders during a time of pandemic. Online food orders are at an all-time as we struggle to get used to the new normal.
Atlanta has already approved the goodness of plant-based meat for its overwhelming response at the one-day test launch in August 2019, where Beyond Fried Chicken was sold out within the first 5 hours! Colonel Sanders outsold Beyond Fried Chicken faster than an average sale per week for its most popular item— Popcorn Chicken. “The response in Atlanta continues to underscore the growing consumer demand for high-quality, delicious plant-based meats,” said Ethan Brown, founder and chief executive officer of Beyond Meat.
The purpose of offering a free eight pc. The bucket meal of Beyond Fried Chicken until April 30, 2020, is to allow Angelenos to taste the deliciousness of a flexitarian lifestyle. The offer is the product of time sensitivity and the need to be healthier— now more than ever.
The newest addition to KFC’s menu, Beyond Fried Chicken, looks and tastes just like the original KFC fried chicken. Beyond Fried Chicken could be enjoyed with KFC’s variety of dipping sauces like the signature Finger Lickin’ Good Sauce, Creamy Buffalo, and Buttermilk Ranch, or tossed in one of the three delicious options— Nashville Hot, Honey BBQ or Buffalo. “I am very proud of what our and KFC’s R&D teams have accomplished and look forward to continuing to lead the charge on plant-based chicken,” said Brown.
KFC has a renewed faith in plant-based options. The latest culinary innovation of KFC’s esteemed bucket is free of soy, gluten, or GMOs. It tastes just as good while providing health benefits such as low cholesterol and less saturated— a dream of many. “The iconic flavor of Kentucky Fried Chicken has never been replicated, despite many imitations, until now,” said Andrea Zahumensky, chief marketing officer of KFC U.S.
Beyond Meat product portfolio is a complete protein source that offers a blend of mung, rice, and pea proteins while appealing to a broad range of dietary restrictions. Beyond Meat products are available at over 30,000 restaurants, universities, stadiums, and leading grocery stores such as Kroger and Safeway.
For more information on the brand’s innovative products, please visit www.beyondmeat.com.
For more information on the latest offers, follow Beyond Meat on Instagram and Twitter.
About KFC:
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain. KFC specializes in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings®, KFC Famous Bowls®, Pot Pies, freshly hand-prepared chicken sandwiches, biscuits, and homestyle side items. There are more than 23,000 KFC restaurants in 140 countries and territories worldwide.
About Beyond Meat:
Founded in 2009, Beyond Meat has a mission of using simple, plant-based ingredients applied in fresh ways to replicate the taste, texture, and other sensory attributes of popular animal-based meat products while offering plant-based proteins' nutritional and environmental benefits. Beyond Meat's brand commitment, "Eat What You Love," represents a strong belief that by eating its portfolio of plant-based proteins, consumers can enjoy more, not less, of their favorite meals and, by doing so, help address concerns related to human health, climate change, resource conservation, and animal welfare.
